17.68 million visitors and counting: Vietnam's welcome mat keeps getting busier

Vietnam counted 17.68 million international visitors in the first nine months of 2026, up 14.5% on the same period last year — including 1.77 million in September alone. Visitors from India rose 33% to 670,972, while Europe was the fastest-growing source region, up 55%. The country's travel and tourism competitiveness score also rose 6.3% since 2024 in the World Economic Forum's index. Behind the percentages are full hotels, busy family restaurants and guides with work — a recovery long since completed, now becoming a habit.

SDG 8 · Decent work and economic growth