Shake and bake: 230 Ricky Bobbys walk into Talladega, chasing a world record

Twenty years after 'Talladega Nights' taught America to say 'shake and bake,' Talladega Superspeedway filled with its hero: more than 230 people, every one dressed as Ricky Bobby — firesuits, moustaches, Wonder Bread energy — gathered by NASCAR in an attempt on a Guinness World Record. Whether the record book ultimately says yes or no, the photograph is forever: a small army of identical fictional race-car drivers, grinning in the Alabama sun, united by a comedy and the sincere belief that if you're not first, you might as well have fun.